[Note: The annual task of writing something to be posted honoring National Columnists’ Day on April 18, which was the day that war correspondent/columnist Ernie Pyle was killed in action on the island of Ie Shima in the Pacific Theater of WWII, is always a challenge because the intention is to keep the tone lighthearted and upbeat but this year, because it falls at a time when the national mood is very somber, we will, after a moment of silence, proceed with this year’s installment, for the same reasons that Boston will hold their marathon again next year.]
A hint of scandal for this year’s America’s Cup Races in the San Francisco Bay area will provide us with a chance to examine how two of our favorite columnists might take different approaches displaying their unique styles to the task of informing their readers of the looming potential for an economic blunder with dire implications for the taxpayers in the town Herb Caen dubbed “Baghdad by the Bay.”
While preparing to write this year’s installment of our annual National Columnists Day posting to mark the day which honors both war correspondent Ernie Pyle and the vocation of being a columnist, we decided to focus this year’s effort on legendary San Francisco scribe Herb Caen who served in the Army Air Force during WWII.
Pyle wrote from the point of view of the G. I. in the foxhole, while Caen, in his civilian phase, preferred to let his audience participate vicariously in his life as a flâneur, a boulevardier, and a bon vivant, who hung out with and traded gossip with “the swells.” Caen’s first effort was published on July 5, 1938, and ended with his last column in 1997.
Obviously if both of them were still alive and churning out words, they would both take very different approaches to the growing grumbling about the Americas’ Cup races scheduled to be held later this year on San Francisco Bay.
The race’s lawyers seem to have outwitted the ones working for the San Francisco Board of Supervisors and so the two parties signed a deal that, upon closer reading, will leave the citizens liable for a large financial shortfall.
We assume that Caen would look forward to rubbing elbows with the “swells” who will conduct the races and hold the accompanying “invitation only” parties and maybe he would also describe the spectacle as seen from a private airplane flying overhead. Isn’t it logical to conclude that Pyle would side with the taxpayers who can only use binoculars to see some (three?) sailboats on the bay?
Caen’s pioneering approach to celebrity journalism made him a star in the ranks of columnists. He coined the word “beatnik” and quite often his witty way with words won him a mention in the monthly “towards more picturesque speech” feature in the Readers’ Digest.
Caen was a staunch supporter of iconoclastic wit and provided a continuing source of publicity to Lenny Bruce for his pioneering efforts in the realm of “sick” humor.
In addition to honoring and remembering Ernie Pyle each year, the day is also intended to draw attention to the career of being a columnist, which in the Facebook era should make Pyle the Patron Saint of Facebook, since the mission statement for a columnist is essentially the same motivation for churning out the keystrokes for a Facebook page, i.e. tell the world what you are doing and thinking. Ernie Pyle, Herb Caen, and Bill Mauldin all have a Facebook page.
Can a Facebook blurb make or break a restaurant? Once, many moons ago, Caen wrote a blind item blurb about a restaurant that incurred his wrath. After it was published, the owner of another restaurant that fit the vague description of the offending culprit, contacted Caen’s office and begged him to explain that their restaurant, which had suffered a consequent crippling of their usual business level, was not the one that folks should boycott. He immediately cleared up the misperception. Can a Facebook writer have that big of an impact on a community?
The fact that Caen’s style of quick verbal jabs was dubbed “thee dot journalism,” because he used the punctuation of three dots (called an ellipse) to separate items, preceded the Internet phenomenon of catering to an audience with an attention span that demanded items with the complexity level of a bumper sticker and that should endear him to the new generation that operates with a self imposed 130 word limit. For example, isn’t just the fact that Anthony Grafton wrote a scholarly book, title “The Footnote a Curious History,” enough information for a great Herb Caen-ish column item?
A fellow who went AWAL from a military hospital, three weeks after the liberation, and went into Paris with a nurse who spoke French told us about going into a fine restaurant and ordering a “once in a lifetime” meal. When the fellow asked for the bill, management considered it a matter of honor to refuse to let the sergeant pay for the meal. We like to think that Ernie Pyle, if he heard about it, would have devoted a full column to that incident. He would (we assume) have compared and contrasted the best that Paris had to offer with the famed K-ration that the GI’s often disparaged with very salty language. (If the disk jockey is alert he will play “Moose Turd Pie” as part of the “outro” music at the end of this column.) Herb Caen, who served in WWII, was a gourmet who savored fine meals and shared his enthusiasm with his readers.
Many Facebook entries include a snapshot of a meal. Would young folks appreciate the subtlety if an Ernie Pyle wannabe posted a photo of a K-ration being served?
Once, according to an anecdote provided by one of Caen’s contemporary rivals in the realm of column writing, the two competitors for the right to the title of “Mr. San Francisco,” were out cavorting in some fog city bars after WWII. They became a bit rowdy and a rookie policeman started to arrest them. They simultaneously asked if the youngster knew who he was trying to arrest. He didn’t know and didn’t care. He led them down to the local station. When the trio entered, the desk sergeant began to laugh boisterously and asked the newcomer: “Do you know who you are trying to arrest?” Case dismissed!
The San Francisco Chronicle would, when Caen was on vacation, run a box on the front page above the fold saying “Herb Caen is on vacation” to cut down on the number of complaints from people who would call and bitch about not being able to find that day’s installment of the column simply titled “Herb Caen.”
Once, back in the season when the Oakland Raiders won games when George Blanda would kick a last second field goal, a reporter for the Tahoe Daily Tribune rushing a “starter” copy of the day’s publication, noticed that at the beginning of the lead story, the words indicated that the story was about the will a local celebrity had written “after” he died. The ME had a “Stop the presses!” moment and the word was quickly changed to “after” and one of the typesetters was given a stern lecture about the rule that only editors could change copy. The incident was quickly forgotten until the next week when the secret goof-up was prominently mentioned in Herb Caen’s column.
According to Barnaby Conrad, in his book “The World of Herb Caen,” the Frisco phenomenon produced enough columns of approximately 1,000 words (about three takes) that Caen’s lifetime total would verify this boast: “If laid end to end, his columns would stretch 5.6 miles from the Ferry Building to the Golden Gate Bridge.”
At the height of his popularity Ernie Pyle was read by approximately 3 million readers nationwide.
Facebook posters might note with extreme envy that in his prime, Caen received 45,000 letters a year. Isn’t a fan letter better than a quick “like” click?
Herb Caen wrote: “If I do go to heaven, I’m going to do what every San Franciscan does who goes to heaven. He looks around and says, It ain’t bad, but it ain’t San Francisco.”
Now the disk jockey will play the “Vertigo” soundtrack album, the “Moby Grape” album, and the Jefferson Airplane’s “Surrealist Pillow” album. We have to go reread Ernie Pyle’s very gruesome and lugubrious columns written on the Normandy Beach (as foud in the Random House book “Ernie’s War: the Best of Ernie Pyle’s World War II Dispatches” edited by David Nichols) immediately after the D-Day Invasion. Have a “soldier on” type week.